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Fighting your demons makes you a better marketer
Anxiety. My first post for State of Digital, the website I read daily to keep myself up to date with the search engine marketing industry. And now I’m sitting on a crowded train leaving Stockholm and...
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The Google Analytics Audit You Didn’t Do
Another Audit, really? Yes, really. Because this is the Google Analytics Audit you didn’t do. Based on the hundreds of Google Analytics accounts I’ve seen working with SMB’s and large corporate brands...
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Use Screaming Frog to Quickly Focus Your SEO Efforts
The young frog grew up quite quickly and at the age of 5.1 you can get your hands on some golden SEO data and insights by connecting two wonderful API’s; Google Search Console and Google Analytics....
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Must-Track Website Metrics For 2016
Time to move on from page impressions and bounce rates. What are the real meaningful metrics to keep an eye on in 2016? Per Pettersson suggests a few. 2015 is over and, among a lot of things, we saw...
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12 Tools And Recommendations For Digital Consultants
Another listicle post (a short-form of writing that uses a list as its thematic structure, but is fleshed out with sufficient copy to be published as an article) instead of me arguing about a topic....
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Tap Into The Twitterverse
Twitter can be such a powerful tool and community. When I started my career in digital marketing Twitter created my first connections within the industry and after a while, landed me my first agency...
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SEO Conclusions With Google Analytics
Let’s start this post with a brief statement. SEO (Search Engine Optimization) is not a black box or a secret sauce. It is about learning, doing, more learning and more doing. It is about experience...
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